Last Mile NOLA PPE Social Media
NEW ORLEANS
2020
Role: Graphic Designer/Social Media Manager
Client: Diné Butler, Head of Last Mile NOLA PPE
Logo Design by Eden Lew
Last Mile Nola PPE is the New Orleans-based network of local volunteers and like-minded organizations addressing the “last mile“ challenge of getting life saving PPE (Personal Protective Equipment) directly into the hands of frontline medical workers during the COVID-19 pandemic.
I met Diné Butler, Head of Last Mile NOLA PPE, in mid May and began volunteering as graphic designer and social media manager for the organization. I developed a social media strategy that introduced the organization and its mission to work in concert with Community Health Clinics who serve marginalized populations in New Orleans. The strategy included thanking donors, sponsors, and volunteers; highlighting the enormous amount of supplies already donated, and conveying safety information about COVID to the public. Within days of launching that initial strategy, George Floyd was brutally murdered by the police and protests broke out all across the country. Our work then very abruptly shifted to serving not only front line medical professionals but also countless protestors who were putting their lives on the front line to stand in defense of Black and Brown Lives. Last Mile NOLA PPE partnered with protest organizers and mutual aid groups to disseminate safety information and masks to protestors.
In addition to the social media posts below, I designed several print projects such as this poster, detailing medical and legal safety information, to be handed out at protests alongside surgical and KN95 masks.
Benjamin Franklin Medal Ceremony: an Annual Celebration & US Fellows Gathering
PHILADELPHIA
2018
Role: Graphic Designer
Client: The Royal Society for the Encouragement
of Arts, Manufactures and Commerce (RSA)
I designed a series of digital and print projects for an RSA ceremony honoring Herbie Hancock. “The Benjamin Franklin Medal is one of the Society's two highest honors. The Benjamin Franklin Medal was instituted in 1956 to commemorate the 250th anniversary of Franklin’s birth and the 200th anniversary of his membership of the RSA. Franklin became an Honorary Corresponding Member from the colonies in 1756 and was an active member of the Society during his 15 year sojourn in London. The Medal is conferred on individuals, groups and organizations who have made profound differences in areas closely linked to the RSA’s agenda, whether through transatlantic cooperation and collaboration or through significant contributions to global affairs and social progress. Each year, Fellows gather to celebrate the Medal recipient, the RSA’s history, and to spend time meeting the wider US-based community.”
To the right: Digital flyer introducing ceremony and renowned musician and 2018 Medalist Herbie Hancock.
In the slideshow below: Digital Save the Date (2 pgs) introducing the history of the ceremony and Event Program (2 pgs) detailing the schedule of the ceremony, honorary guests and all previous medalists.
Save the Date p. 1
Save the Date p. 2
Event Program p. 1
Event Program p. 2
I had the pleasure of working with my mom Olga Mezhibovskaya, a designer, educator, curator, artist, and collaborator whose collection of work is overwhelmingly large. This project was a unique challenge in categorizing and curating large quantities of visual and text-based information. Olga’s website invites you into each professional category with full bleed imagery, followed by individual projects using simple grids and ample negative space to give the eyes room to breathe.
Ubuntu Village Logo Design
NEW ORLEANS
2019
Role: Graphic Designer
Client: Ernest Johnson, Founder of Ubuntu Village
I met Founder of Ubuntu Village, Ernest Johnson, at a local exhibition dedicated to the consequences of mass incarceration, and learned that he was in need of a graphic designer. Excited to work with a non-profit organization dedicated to juvenile justice, I agreed to design the organization’s logo pro bono.
“Ubuntu’s mission is to provide programming that delivers social, economic, and transformational justice to children and communities. We work primarily with youth who are involved in the criminal justice system and their families. Our program involves immediate triaging and connecting to services as well as longer term educational planning, skills development, mentoring, and leadership development. This includes anti-oppression training, know your rights curricula, restorative parenting discussions, participatory action research, and history lessons. “Ubuntu” is a South African word that means “I am because we are.” In other words, we become our fullest selves through our investment in our communities, our families, and our children.”
My initial logo concepts consisted of overlapping shapes ranging in opacity to create a sense of gathering. After meeting with Ernest and discussing the parental and protective role Ubuntu plays in the lives of children I revised the logo. The logo form developed into an emblem of a maternal figure with a traditional Zulu head dress and a neckless spelling out the organization’s slogan.
