Lady Gaga Claw: AT&T Super Bowl Activation

MIAMI
2020

Role: Lead Welder

Design and Rendering by Brennan Steele

Fabricated at Raven PMG

Collaboration with Adam Delnegro


Fabricated in just one week, the Lady Gaga Claw was a sculptural brand activation on display at the 2020 Super Bowl. My fabrication partner Adam and I bent custom waterjet cut steel pieces to assemble this hand from the wrist/base up. Once fully welded, the metal frame was painted white and had over 400 CnC-cut iridescent acrylic panels riveted on.

 
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Commercial Fabrication