
Lady Gaga Claw: AT&T Super Bowl Activation
MIAMI
2020
Role: Lead Welder
Design and Rendering by Brennan Steele
Fabricated at Raven PMG
Collaboration with Adam Delnegro
Fabricated in just one week, the Lady Gaga Claw was a sculptural brand activation on display at the 2020 Super Bowl. My fabrication partner Adam and I bent custom waterjet cut steel pieces to assemble this hand from the wrist/base up. Once fully welded, the metal frame was painted white and had over 400 CnC-cut iridescent acrylic panels riveted on.










